The company is called Brethren Shoes (https://brethrenshoes.com/). They’re an e-commerce platform that sells a variety of men’s shoes for one affordable price of $66. You can learn more about their pricing decision here
We speak to Tian Mu, Founder & CEO and Mike Mccollum | Brethren Enterprises
(https://brethrenshoes.com/blogs/news/cheap-shoes), which is all around the idea of inclusivity (instead of the traditional angle of products being “exclusive”). Similar to TOMS’ model, for every pair purchased, Brethren donates a pair to someone experiencing homelessness in America. But unlike TOMS, or any other buy-one give-one company, Brethren keeps their customers in the loop on their donations with a confirmation email that informs them on the homeless shelter and its location to which the shoes were delivered. They also post their monthly deliveries on their website (https://brethrenshoes.com/blogs/news). This particular story is my absolute favorite (https://brethrenshoes.com/blogs/news/didnt-know-shoes-could-do-this). Lastly (and this is the main reason why I felt compelled to reach out), Brethren set up a lofty goal of donating 2.2M pairs of shoes annually by 2022, which will provide 3 pairs of new shoes a year to every homeless person in the US (currently there are over 700K homeless people in the country). The reason for this goal is because 66% of the US homeless population are suffering from painful foot conditions due to ill-fitting shoes. Brethren’s mission is to gift healthy feet to those in need.